The concept has been introduced for the first time in India.

The electronic white stick hit the Chennai market on May 31 that is observed as the ‘World No Tobacco Day’.

The e-cigarette looks like a normal cigarette and the white part of the cigarette is the battery. The filter part is the cartridge, which can be replaced. Diluted nicotine is kept in the gadget.

The good news is that puffing these cigarettes does not compromise on the stimulation aspect of smoking, as it lends the same stimulation sans carcinogenic elements.

When the smoker starts inhaling, the atomizing chamber converts the diluted liquid nicotine into vapour, and this satisfies the smoker. The vapour evaporates soon, causing no irritation to people near the smoker.

Sunil Praveen Kumar of SPK Company that has brought the product to India, said: “These cigarettes are called electronic cigarettes or super cig. And, for the first time these have been introduced in Chennai. We are getting this from Hong Kong and this particular product is used to quit smoking using nicotine replacement therapy.”

“You would have heard about chewing gums and patches and this is also another form. Well, this gives the smokers the real feeling of cigarette without the dangers of traditional cigarette,” Kumar said